LiveIntent:
2013–2016
I served as LiveIntent’s Executive Creative Director in Manhattan for 3 formative years.
As Creative Director, I designed a visual brand guide including environmental graphics, signage, and marketing materials utilizing my past skills in the print and advertising industry. I implemented a rebranding campaign to rebuild a Wordpress-dependent website into a communications tool.
Utilizing feedback from LiveIntent’s community of partners and clients, the GoodData (business intelligence) tool was integral in developing and communicating an online journey for Liveintent’s customers.
My primary duty was to maintain a branded culture emulating the “Finding Fun” culture mandated by our founder Matt Keiser. All touchpoints were explored to address internal, external, and potential clients. I built and managed a team that lead holistic coordination of branding efforts to build a culture that grew the company from 32 to 150 employees internationally. My team built a brand strategy that spanned social media, websites, reporting UIUX, trade shows, digital advertising platforms, merchandise, training collateral, sales, and presentation platforms.
Using an educational content strategy to teach, we created an internal video production base to create custom downloadable and print content to support our social media efforts.
Insights and educational tips are a must for content creation.
Enviromental Graphics
When your environment must reflect your attitude it also provides corporate comfort.
